MENU





 

journal







I write a lot. I always have, it’s been way to put down on paper the running monologue in my head. I never really put it into the world before because it wasn’t in the job description as a photographer. As the CD and CEO and all things head office for my own brand I get a chance to write often.  I get to say things that otherwise would go unsaid, all the little thoughts that swirl around find a home here in the journal.



social




Our strategy is simple. Make beautiful images that stand out through all the noise of social media and let the audience come to us organically. We launched at the beginning of Covid, as timing goes it wasn’t great but it’s where we were. We established our brand indentity with a worldwide audience in a competitive space as a niche cycling brand with a unique point of view. We grew organically to attract followers and engage with people worldwide as a result of staying true to our ideals of making beautiful things and being honest about our message of quality and care. 


Ambassadors


We have been fortunate to have amazing brand ambassadors. Mostly all of them had never been a brand ambassador before. They come from all parts of the world but have in common amazing creative skills , an obsessive love of cycling and they are all truly excellent people. 

Barcelona
Sicily
Italy
Tokyo
Italy
Italy
Sicily
Odessa
Morocco
Italy
Sicily
Odessa
Tokyo
Switzerland
Barcelona
Tokyo
Switzerland
Portugal
Switzerland
Italy
Barcelona
Switzerland. 
Nina actually tattoed our brand message on her leg. “Non Dimeneticare Chi Sei” She did it entirely on her own because of what it meant to her. 
Portugal