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 design



Telling the story of the brand in a way that informs the identity as a reimagined modern classic. 


Inspiration.  

At the beginning of VITTI I reached out to my circle of graphic designer friends to flesh out the look and feel of the brand. We worked together to create the design elements from logo to collateral to apparel reflecting the inspiration and original vision.

Shaun Sundholm / Chuck Seelye / Wesley Dorsainvil













Thank you cards that were sent along with purchase including stickers of Enzo and Veni Vedi Vitti.














Veni Vedi Vitti. We came, we saw, we conquered... we stole from Julius Ceasar. 

Enzo


Our fearless leader came about from a text with the amazing Australian artist Mikey Freedom. We went back and forth about things we both loved and felt were a bit lost in today’s world... a throwback icon, a character that encompassed vintage cycling in a specifically Italian way. We have mad plans for Enzo... stay tuned. For the story and interview with Mikey check it out here.