brand
Our inspiration comes from old Italian ladies wearing black, mountain roads through tiny villages, Campari, swimming in the Mediterranean, Marcello Mastroianni, Monica Vitti, summer meals on the patio, my grandfather sitting under the grapevine, espresso in cafes, ripe figs from trees, all these things make us who we are.
I started this brand with my own money, put my family name on it, put my heart and soul into it as a vehicle for everything I love and how I see the world. I created my own perfect client, a client who makes beautiful images and films strictly because they are beautiful. I made a company who makes beautiful kit just because they can. VITTI Cycling is a repository for all the things I love in the world in a way that is unaldulterated, unapologetic and resonant.
PHOTO
Our films, an outlet to channel all of our love of Italian cinema. FILMS
“Non Dimenticare Chi Sei” means don’t forget who you are. It’s the ethos of our brand. My grandfather said it to me when I started traveling all over and was away from home for long stretches. He told me, non dimenticare chi sei because he wanted to remind me that no matter where I was in the world that my family were always there for me.
“Non Dimenticare Chi Sei” as a brand message has resonated with our customers and on social media as a reminder to stop and breath and take stock and not to forget who you are.
“Non Dimenticare Chi Sei” as a brand message has resonated with our customers and on social media as a reminder to stop and breath and take stock and not to forget who you are.