films
I love everything by Michelangelo Antonioni, Visconte and Kubrik. I grew up with saturday morning movies of Peter Sellers, Mastroianni, Monica Vitti and Cary Grant.
Through the brand we were able to make montages of cycling in a way that pays tribute to the things we love in filmmaking.
The initial brand launch film shot in Ventimiglia Italy capturing the essence of the brand through the sights and sounds of village life.
A tribute to Italy, post modernism and all things we love in film and cycling.
Pre launch teasers for social media.
In some repects these short teasers for social media where the most fun to make. We could cut from bigger projects and use the in-between moments to make something unexpectedly post modern and loose.
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Shot in Queens NYC for the launch of our Latitude collection. This film captures what it means to be in the heart of the city in a vibrant and essential neighborhood. Capturing the hum of the street, the people and trains and all things Queens on a hot summer day to showcase cycling in the city in a different unexpected way.
Shot in Boston at night in the back alleys and deserted downtown for the launch of our Carbon collection. We used the still and empty city streets as a surreal backdrop for our campaign launch.