A day on the Moors.

There is a very unexpected stretch of wild terrain on Nantucket called the moors, miles of sandy trails, low brush, and lone trees cut against an open sky. It feels like another world, like somewhere time hasn't quite reached.

We went there to shoot films and a photo series for Tracksmith. No brief. Just the intention to make something we loved, something that reflected the beauty of running and the clarity it brings, the belief that running, at its best, is something worth being moved by.


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Amateur... to love.


Running is as much about clarity as it is about sport, it can be solace and grounding, a rhythm to the day, a place to come back to yourself. 

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We reimagined the classic tracksmith logo animating the rabbit and adding bold graphics to highlight the look and feel of the brand films.